OVERVIEW

Warner Bros. Consumer Products, internationally renowned dog behavior expert and animal activist Cesar Millan, and Scooby-Doo partnered for the 2nd Annual National Family Pack Walk on September 29, 2012 in Washington, D.C. The goal was to raise national awareness and critical fundraising for the Mutt-i-grees Humane Curriculum developed by Yale University: School for the 21st Century and Cesar Millan, and managed by North Shore Animal League of America.

The integrated campaign culminated with Cesar Millan kicking off the 1.5 mile walk around the National Mall surrounded by celebrity guests, influencers, and human and furry fans. As Executive Director of the Cesar Millan Foundation, Jillian Dunn co-produced the live activation as well as kicking off the special event with a speech and introduction of Millan. 

"The Pack Walk is a movement towards reconnecting ourselves with our dogs and our community. Stepping up as a pack leader is more than just walking a dog." -- Cesar Millan.

 

The Event:

  • Largest Pack Walk led by Cesar Millan

  • On Site Pet Adoptions

  • Post walk Scooby-themed activities from Warner Bros. partners, licensees, and sponsors.

  • A fun, interactive environment for families and dog enthusiasts.

Partners & Participants:

Cesar Millan, Cesar Millan Foundation, Congressman Tony Cárdenas, North Shore Animal League of America, Yale University School for the 21st Century, Warner Bros. Consumer Products, Scooby-Doo, Purina, National Museum of Natural History, and the Smithsonian Institution.

RESULTS